Humberto Fernandez is a distinguished Executive Creative Director from Rio de Janeiro with over 29 years of experience in advertising. Starting his journey at Africa DDB Brazil in 2006 as a Senior Art Director, he quickly advanced to Creative Director, managing key accounts like Banco Itaú and Mitsubishi Motors. By 2013, his exceptional leadership with clients such as VIVO and Anheuser-Busch InBev garnered him the title of #1 Art Director worldwide by Lüerzer’s Archive.

In 2016, he joined J. Walter Thompson Brazil as ECD, leading the agency to significant success and gaining international acclaim, particularly for his work with Coca-Cola and Heineken. His outstanding talent was recognized in the Big Won Report 2016, where he was named one of the top 20 ECDs globally.

Humberto's career progressed with Heads SP in 2018, a startup that swiftly attracted high-profile clients. After brief periods with Africa DDB and FCB Health NY, in August 2022, he accepted an invitation to join BBDO NY as Executive Creative Director. His impact there has been substantial, managing major brands like M&M's, Pedigree, and Heineken.

Humberto’s accolades are numerous, including 29 Cannes Lions (3 Gold, 9 Silver, 17 Bronze, 48 Shortlists), 7 D&AD Awards (1 Yellow, 3 Graphite, 3 Wood), 13 One Show Awards (1 Grand Prix, 4 Gold, 1 Silver, 7 Bronze Pencils, 11 Merits), 5 Effie Awards (3 Gold, 2 Bronze), 15 Clio Awards (2 Gold, 6 Silver, 7 Bronze), and 8 London International Awards (1 Silver, 7 Bronze) & Webby awards. He was also highlighted in the Big Won Report 2016 as among the top 20 most awarded ECDs.

He holds a degree from Universidade Federal do Rio de Janeiro, specializing in Digital Strategy, Advertising, and Typography. Humberto is recognized for his ability to blend extensive experience with innovative creativity in his collaborations.

Contact details:
- Phone: +1 646 578-2399
- Email: hfernandez73@gmail.com



hfernandez73@gmail.com  |  +1 (646) 578-2399