In 2016, he joined J. Walter Thompson Brazil as ECD, leading the agency to significant success and gaining international acclaim, particularly for his work with Coca-Cola and Heineken. His outstanding talent was recognized in the Big Won Report 2016, where he was named one of the top 20 ECDs globally.
Humberto's career progressed with Heads SP in 2018, a startup that swiftly attracted high-profile clients. After brief periods with Africa DDB and FCB Health NY, in August 2022, he accepted an invitation to join BBDO NY as Executive Creative Director. His impact there has been substantial, managing major brands like M&M's, Pedigree, and Heineken.
Humberto’s accolades are numerous, including 30 Cannes Lions (3 Gold, 9 Silver, 18 Bronze, 49 Shortlists), 7 D&AD Awards (1 Yellow, 3 Graphite, 3 Wood), 14 One Show Awards (1 Grand Prix, 4 Gold, 1 Silver, 7 Bronze Pencils, 13 Merits), 7 Effie Awards (4 Gold, 3 Bronze), 15 Clio Awards (2 Gold, 6 Silver, 7 Bronze), and 8 London International Awards (1 Silver, 7 Bronze) & Webby awards. He was also highlighted in the Big Won Report 2016 as among the top 20 most awarded ECDs.
He holds a degree from Universidade Federal do Rio de Janeiro, specializing in Digital Strategy, Advertising, and Typography. Humberto is recognized for his ability to blend extensive experience with innovative creativity in his collaborations.
MAIN CLIENTS:
1. Amstel (Heineken)
2. Avon
3. Banco Itaú (The largest private bank in Latin America)
4. Bayer
5. Brahma, the largest beer brand in Brazil (Anheuser-Busch InBev)
6. Budweiser (Anheuser-Busch InBev)
7. Café Pilão (One of the most popular coffee brands in Brazil)
8. Coca-Cola
9. Desperados (Heineken)
10. Dos Equis (Heineken)
11. ESPN
12. FedEx
13. Folha de São Paulo Newspaper (The largest and most important newspaper in Brazil)
14. Grendene (One of the largest footwear companies in Brazil)
15. Heineken
16. Jack Daniel’s (Brown-Forman)
17. Johnson & Johnson
18. Kit Kat (Nestle)
19. Listerine (Johnson & Johnson)
20. M&M's (Mars, Incorporated)
21. MetaQuest (Meta)
22. Mitsubishi Motors
23. Nestle Chocolates
24. Neutrogena (Kenvue)
25. O Boticario (The largest beauty company in Latin America)
26. Pedigree (Mars)
27. Pfizer
28. Procter & Gamble
29. Sadia (One of the largest food producers in Brazil, BRF Foods)
30. Samsung
31. Snickers (Mars, Incorporated)
32. Sprite (Coca-Cola)
33. Tramontina (One of the largest kitchenware and home appliances companies in Brazil)
34. Unilever
35. Vivo/Telefónica (The largest telecom company in Latin America)
36. Wells Fargo Cards (Wells Fargo)
37. WhatsApp (Meta)
Contact details:
- Phone: +1 646 578-2399
- Email: hfernandez73@gmail.com
hfernandez73@gmail.com | +1 (646) 578-2399